Go Digital

Back in the good old stone age, advertising space was also sold like stones. Like big heavy stones. So you would probably have to pay something like 20000$ to advertise on the front page of a leading Indian daily. The front page of a leading daily counts for a lot, but there is no way in hell you can find out how many people you communicated with. Not everybody who sees an ad picks up a phone and calls. Even more unfortunate is the fact that if someone sees and likes your ad there is no way they can click on it and go on.

In comes Internet Advertising. Let us say you are looking to sell life size inflatable dolls of Saddam Hussein over the internet. Now you know facts like your ad appeared 10000 times in Delhi and Bombay, was clicked a 100 times, resulting in 70 visits that stayed on your site for an average of 4 minutes. Out of these 70 , 5 were actually naive enough to pay $15 for inflatable dolls of a dead deposed despot. Customer may be naive or smart, what does not change with internet advertising is that you know exactly where the penny is landing every time.

This means that you do not have to put up 20000$ and bet on one spot , on one day, in one newspaper. You can spend 100$ each on five ads, run them all , see real time figures on which is working best and then go ahead and spend 20000$ on precisely what is working. After that we can all call it a day, leave office at 5 and hit the bottle. We hope you were not very bored while reading all this. Thanks for the patient hear and your interest. We would be glad to meet over a coffer some time. Get in touch Or Just Challenge Us !